It takes Sir Gulam Noon only 18 pages of his autobiography to get to the hurtful bit. Forget cash for honours, the 2006 scandal that denied him a seat in the House of Lords because of a £250,000 loan he had given the Labour party. What nibbles away is how others see him.
'A journalist once wrote that I was vulgar because I am fond of saying: "There is no substitute for money." As I said at the time, he is entitled to his view...'
He argues that if anyone should share his family background - impoverished Muslim market traders in Bombay (Mumbai) plunged into financial crisis after India's partition, when both Noon's uncle and father die - they too might feel the need to amass cash and show the world they are doing alright now.