The MT Interview: Sir Paul Smith

Sir Paul Smith on decades at the forefront of British fashion

by Dylan Jones

For all the quirkiness and international success of his menswear - they revere him in Japan where his company has 320 outlets - Smith has never lost sight of the traditional shopkeeper's values that have kept him at the forefront of British fashion for decades.

It is perhaps not surprising that Sir Paul Smith should be standing in the gigantic new Apple store in London's Covent Garden, answering questions about his global business empire. He is good friends with Apple design guru Jonathan Ive and is one of the highly select individuals who regularly receive new products from the super-secretive Cupertino outfit before they hit the shops.

And while he is keen to point out to the attentive crowd that most of the designs for his 12 six-monthly collections are roughed out by his team in some way using a MacBook Pro, he still designs and makes notes using a pencil and pad: 'I never stop writing myself notes,' he says. 'I've got shoe boxes full of notebooks ...'

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today