It's not often that the boss of a plc with a billion-pound turnover attracts the adjective 'colourful'. It's true that over the past 10 years the spinmeisters who control the presentation of top business leaders have allowed a more three-dimensional character picture of some of them to emerge into the public eye. Colourful, though, is another matter.
Most companies like to portray those who sit around the boardroom table in more manageable black and white, if not pinstripe. Colour and a healthy share price are not thought to sit well together.
Tony Pidgley, however, comes with an aura of colour both round him and trailing a rainbow in his wake - and we should be thankful for that. He's a Barnado's boy-made-good, who presented his Dagenham Cleavage to the nation as he bent down to finish some paving on one of his building sites in 1998, in Back to the Floor on BBC2. He has had his marital vicissitudes splashed across the redtop tabloids, and the Pidgley family soap opera took a credulity-stretching twist when he had to face down his own son plotting a takeover of Berkeley behind his back.
There's enough in the life of Pidgley for a Technicolor epic.