MT Special: 'Know your Customer' Week, Part Five

It's time for the final episode of Know Your Customer, Grow Your business week here on MT. Today we tackle technology, which in the arena of customer insight really has made some enormous strides in the past few years.

by Andrew Saunders
Last Updated: 09 Oct 2013
It’s hard to remember now, but there really was a time not so long ago when Amazon didn’t know what you wanted to read or listen to next, almost before you knew yourself.

It’s equally true in the business sphere – the potential for slicing and dicing data about your customers in a whole raft of new and potentially lucrative ways has multiplied manifold in recent times.

But how to make the most of the opportunities that presents, without getting distracted by minutiae? And what of the future? How much more potential is there in the application of technology to extracting customer insight? For the answers to these questions and many more, watch today’s final Know Your Customer, Grow Your Business Video.

- For archived videos from this and other series, please visit

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