It’s equally true in the business sphere – the potential for slicing and dicing data about your customers in a whole raft of new and potentially lucrative ways has multiplied manifold in recent times.
But how to make the most of the opportunities that presents, without getting distracted by minutiae? And what of the future? How much more potential is there in the application of technology to extracting customer insight? For the answers to these questions and many more, watch today’s final Know Your Customer, Grow Your Business Video.
- For archived videos from this and other series, please visit microsoft.managementtoday.com