MT Special: 'Know your Customer' Week, Part Three

Time for part three of our video guide on knowing your customers and growing your business. Today's lesson? Generating truly effective customer insight.

by Andrew Saunders
Last Updated: 04 Mar 2011
What’s the difference between a real nugget of customer gold and a something which may be interesting or unexpected but isn’t actually useful? That’s the question for our panel of insight experts today.

It’s also time to think about how much each piece of customer knowledge costs you to obtain, and how you can drive that cost down whilst still maintaining the quality of the results.

For archived videos from this and other series, please visit

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