Hofman explains the competitive advantage of having sustainability at the core of your business model, as well as what Generation Y expects from their CEOs. ‘A leader has a huge role to play when it comes to making sustainability a holistic part of the business’, she says. ‘They have to act in a way both as an individual and as a head of a company to make it a key part of the business agenda.’
Not only that, but sustainability is a key way to motivate young talent. ‘I think sustainability matters to Generation Y more than to any other generation before us because there’s a real sense that we’re at a tipping point now, and that we’ve possibly missed opportunities in the past to change the way we behave and the way that we run businesses and the economy.’
Tomorrow: Ian Cheshire, CEO of Kingfisher, on how sustainability is transforming his business.