Green also explains why the downturn hasn’t necessarily meant that businesses have scrimped on their insurance costs – but there has been a trend for businesses to go for plainer packages with fewer frills. ‘We’re seeing a lot more focus on cost,’ he says.
As an insurer, points out Green, Zurich is well-versed in taking a practical approach to risk. ‘We take risk all the time,’ he explains. ‘It has to be well-managed and understood.’