Joining an already stellar line-up, Justine Roberts, who co-founded Britain’s most popular parent website Mumsnet in 2000, will be sharing her inspiring story: how a sports journalist and a TV producer created a peer-to-peer parenting support sensation. And make no mistake, Mumsnet is real web phenomenon. Gordon Brown and David Cameron have both jostled to get a place on the site’s hugely popular webchats. The 2009 general election was even nicknamed ‘the Mumsnet election’ by the media.
Roberts and co-founder Carrie Longton came up with the idea for Mumsnet in 1999 after Roberts had a disastrous family holiday with her one-year-old twins. A supposedly 'family-friendly' resort turned out to be exactly the opposite, and Roberts came back bemoaning the lack of a parenting resource where mums could share tips of holidays destinations, pool their knowledge and give advice and guidance. So, she and Longton decided to launch their own.
Over the last decade, this simply idea has grown into a world-beating business, drawing five million site visits and over 38 million page impressions. Want to found out how they did it? Book your ticket to MT Inspiring Women. Save £200 if you register before September 14.