Natasha Mudhar, 35

CEO, Sterling Media

by MT staff

Mudhar is at the helm of Sterling Media, the London-based PR agency started by her mother Teji Singh in 1995. Her hero campaigns range from launching Aston Martin in India to popularising Harrods in the Middle and Far East. Part of the core team at Richard Curtis’s Project Everyone, Mudhar was behind the global launch of #WhatIReallyReallyWant – a remake of the Spice Girls’ Wannabe video designed to raise awareness of female inequality which totted up 150 million views

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