A neuroscientist's guide to creativity

Technology isn't always helpful, says author and brain doctor Jack Lewis.

It can at times seem like creativity is a mystical potion drunk and strictly guarded by those in the know, while the rest of us scramble around scratching our heads and paying them for ideas.

But ask a neuroscientist like the author and television presenter Jack Lewis and he’ll tell you there's nothing mystical about it. 

For a start, creativity (really just another term for problem solving) is a natural and inevitable consequence of 86 billion neurons networked together.

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