Nokia as we know it is about to disappear forever

A leaked memo shows Microsoft wants to rebrand its recent acquisition as 'Microsoft Mobile'. That will go down like a platform on fire...

by Emma Haslett
Last Updated: 17 Jul 2014

When Microsoft bought Nokia’s mobile manufacturing arm for €5.44bn (£4.6bn) last year, it wasn’t at all clear how the Finns would feel about it: after all, the company has been a source of national pride pretty much since Snake became a popular way to spend your Friday night during the 90s.

Now, not only will the company’s crowning glory be owned by an American rival - but it looks like it’s going to rid it of its Finnish heritage altogether, by renaming it Microsoft Mobile.

The memo, to Nokia’s supplier base, was discovered by a website called NokiaPowerUser (not many of those around these days):

'Under the terms of the sale, Microsoft will assume all rights, benefits and obligations of the Nokia Devices and Services business, including Nokia’s agreements with suppliers, customers and partners which pertain to the Devices and Services business. Therefore, the purpose of this letter is to update you that the current terms and conditions that you have with the Devices and Services business will not change.

'Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.'

(‘Oyj’ and ‘Oy’ are the equivalents ‘Plc’ and ‘Ltd’ in this country). It’s boring stuff, but it suggests that Microsoft is keen to keep Nokia’s relationships with its suppliers intact. Which is at least a bit of good news for those Finns who still work with it.

On Sunday, Nokia said it expects the sale to complete by the end of this week. Goodbye Nokia, hello Microsoft Mobile...

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