How one marketing campaign quadrupled Vanarama's turnover

The van leasing company saw a unique opportunity in football sponsorship.

by Stephen Jones

Vanarama was founded in 2004 by Andy Alderson. The company originally traded as Autorama, providing credit leases on pickup trucks to small businesses and individual workmen, but this naturally progressed into providing leases for vans - hence the change of name, which came in 2006.

The business went through various highs and lows over the next seven years -  Alderson had to make 12 staff redundant during the credit crunch - but by 2013 it had evolved into an online broker, connecting tradespeople to van leasing companies.

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