The Parent Project: Motherhood - a private club

Having a baby is like joining a secret society: other women offer advice and support like never before.

Last Updated: 31 Aug 2010

In Boston I see a presentation about the success of the Pampers/UNICEF alliance - Pampers donates money for vaccines for newborns around the world when you buy a pack. The insight behind the campaign is that there is an unspoken connection between mothers. This clarified a thought that had been rumbling: I’ve become a member of a secret society.  Women offer advice, empathy and support when you are expecting a child as they never would normally.  A gulf is bridged by your pregnancy and their experience. Time and again in airports, offices and public places I am surprised when women confide their intimacies: pregnancy stories, parenting disasters and the occasional (sadly very occasional) orgasmic birth... [CLICK HERE TO READ MORE AND COMMENT]

In today's bulletin:

Government £4.3bn in the red last month as tax take plummets
Asda and Halfords deliver good news on jobs
E&J Gallo in the merde over pseudo-pinot
More power to elite managers in workforce of the future?
The Parent Project: Motherhood - a private club

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