Would you pitch for funding, standing in a frozen lake?

That's what the crazy Finnish wannabe entrepreneurs who attend the annual Polar Bear Pitchfest in Oulu have to do to prove they are hungry enough - endure trial by (cold) water.

by Andrew Saunders
Last Updated: 25 Feb 2015

The Polar Bear Pitchfest is an annual event involving dozens of cash-strapped start-up hopefuls descending on the lake-rich northern Finnish city of Oulu, wearing little more than their swimming costumes and ready to take to the freezing waters in order to prove their worth.  And Oulu is only 100 or so miles south of the Arctic Circle, so you can bet that it is going to be REALLY cold.

They sound like exactly the kind of enterprising and hardy souls that MT’ers would like to know more about, so we’ve teamed up with our new friends at business video channel Btube to bring you some footage. And if you like it, all the better - today’s clip is just a taster, there’ll be lots more from the Polar Bear Pitchfest next week.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

What they don't tell you about flexible working

The realities of ditching the nine to five don't always live up to the hype....

The business case for compassion: Nando's, Cisco and Innocent Drinks

Consciously, systematically humane cultures reap enormous benefits, argues academic Amy Bradley.

“I have great respect for the capital markets, but I don’t want their ...

Exclusive: PA Consulting CEO Alan Middleton on acquisition bids, growth strategy and life after private...

Dame Inga Beale: “I was told I didn’t deserve to be alive”

The former CEO of Lloyd's of London reveals the leadership lessons that shaped her career...

Read like a CEO: James Reed

The recruitment boss discusses the books that give him business ideas and management inspiration.

What British business can learn from the French

Forget the cliches - our old rival is hotbed of management innovation and is leading...