It's these moments when you're pitching for a step-change that things really matter. In eight detailed steps, Stephen Bayley and Roger Mavity help you put the magic into that pivotal moment of opportunity.
It's Theatre, Not InformationThe pitch moments - those crucial instances that give the opportunity for major change - all have one thing in common. You are trying to get someone else to do what you want them to do. People always assume that the key to these moments of persuasion is to present the information that should make people change their minds (here's the logical reason why you should lend me a million pounds...), but, actually, these encounters depend much less on logic and much more on emotion.