Poppy Mardall, Founder, Poppy's Funerals

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The founder of Poppy's Funerals gave up a career as deputy director at Sotheby's to set up her own business in mid-2012, which aims to give funerals a more personal touch at affordable prices. She was named most promising new funeral director at the Good Funeral Awards last year. Mardall, who has helped more than 160 families, expects turnover to hit £1.25m next year.

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