Zynga, which bought OMGPOP's Draw Something for $180m in April, will be hoping the show boosts Draw Something's flagging popularity. At its height in April, the app boasted over 14 million users daily. That number has now halved. Nevertheless, the new show is seriously hot property, with CBS beating off 'multiple networks' to acquire the rights.
MT is not convinced. What next? Pictionary the Movie?