Poundland's Jim McCarthy: 'We don't sell £1 products. We sell incredible products.'

FROM THE ARCHIVE: Poundland's former CEO discusses the takeover of 99p stores, international expansion and why even the famous £1 price promise isn't sacred...

by Matthew Lynn

It’s not hard to think that Poundland and Poundworld are one and the same. In fact several well known media organisations have already made such a mistake (much to the former's bemusement).

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