The Power Founders 2018

The small business founders who have used their start-up status to work flexibly.

by MT staff

FLO BROUGHTON
Chief chocolate lady (director)
Choc On Choc
Pattern worked: 3 days a week

Having been brought up by parents who were both self-employed, Flo always knew that she wanted the freedom to flex her work around the rest of her life. She set up Choc on Choc, a handmade Belgian chocolate company, in 2003. Now, 14 years later, she sells more than 60 tonnes of chocolate to retailers like Waitrose, John Lewis and QVC live, and by commission to a number of famous names. The business employs 32 people, 25 of whom are parents, and all of whom know that requests for flexibility will be accommodated. Today, Flo is in charge of the direction of the business, strategy and new product development. She is currently setting up a licensing deal to widen the company’s USA presence.

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