The Premier League is being investigated by Ofcom over the way it sells TV rights, which could force it to allow more games to be broadcast live. At present just 41% of its 380 matches per year are on offer to broadcasters, a figure which critics claim is lower than many other top-flight European leagues.
The investigation was sparked by a complaint from Virgin Media, which argued the current rights auctions make watching football more expensive for fans.
'The Premier League is a global success story and one of the UK’s greatest exports and everyone wants that to remain the case,' said Tom Mockridge, Virgin Media's chief exec. 'The fact remains that fans in the UK pay the highest prices in Europe to watch the least amount of football on TV. Now is the right time to look again at the way live rights are sold to make football even more accessible.'