Primark vs Dixons Carphone: A tale of two companies

The differing fortunes of these high street staples are a stark reminder of the importance of e-commerce... and diversification.

by Stephen Jones

It was the best of times, it was the worst of times. If you’d been asked to compare the fortunes of Primark and Dixons Carphone a few months ago, it would have been clear which part of Dickens’ famous opening line applied to which business. 

Dixons Carphone  - which owns Currys, PC World and Carphone Warehouse - was reeling from a second profit warning in two years. Profits for the year ending April 2019 were down by 22 per cent (from £382m to £298m), largely due to declining mobile phone sales. 

Contrast that to Primark. 

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