Privates go public

London's stock exchange is to provide the first public listing for a publisher of pornographic magazines.

Last Updated: 31 Aug 2010

Talk about the stock market taking a turn for the worse. Interactive Publishing, a shell company, is planning to list on Plus Markets, the junior exchange, this month. Meanwhile it is also acquiring Trojan Publishing, the company which recently bought the rights to 30 titles formerly owned by Express publisher Richard Desmond.

These include such enlightening reads as Asian Babes, Forty Plus, and New Talent. While we usually salute any company that embraces diversity and appeals to a broad customer base, we’re not entirely sure that such a group is a good investment for the budding shareholder.

To be fair, Trojan does have a presence below the top shelf. It also publishes the League, a football title, cookery mag Fresh and Women’s Fitness. And the purpose of the float is to raise money to acquire more non-adult magazines to add to the Trojan stable.

That said, Trojan also has a deal with Penthouse for the licensing rights to Forum, a magazine for which Alastair Campbell once wrote a column called Riviera Gigolo. We assume that was before his career turned properly sleazy.

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