Purpose beyond profit: striking the right balance

The legacy we pass on to the next generation of business leaders should be to remind companies that purpose is truly as important as profit, argues Lynda Thwaite, group brand, marketing and communications director at Sir Robert McAlpine

by Lynda Thwaite
Lynda Thwaite
Lynda Thwaite

For businesses, the pandemic was the reality check no-one saw coming. Not only did it change our ways of working overnight, in many ways it also seemed like a cautionary sign, as if we were being told that, as companies, now was the time to pause and take stock.

It’s also been a welcome reminder of the importance of giving back, making us realise what’s really important: people, connections and family. This is true for businesses too, with the pandemic underscoring the purpose they have beyond profit – and the importance of giving back to the wider community.

Of course, in order to succeed as a business, a profit still needs to be turned – it is a company’s lifeblood, after all – but, as we emerge from the pandemic, how do we strike the right balance with purpose?

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Get 30 days free access

Sign up for a 30 day free trial and get:

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine

Join today