For businesses, the pandemic was the reality check no-one saw coming. Not only did it change our ways of working overnight, in many ways it also seemed like a cautionary sign, as if we were being told that, as companies, now was the time to pause and take stock.
It’s also been a welcome reminder of the importance of giving back, making us realise what’s really important: people, connections and family. This is true for businesses too, with the pandemic underscoring the purpose they have beyond profit – and the importance of giving back to the wider community.
Of course, in order to succeed as a business, a profit still needs to be turned – it is a company’s lifeblood, after all – but, as we emerge from the pandemic, how do we strike the right balance with purpose?