Rapha celebrates Team Sky cycling win

The London firm wins a four-year contract to dress Sky Pro Cycling, the world's highest ranked team.

by Elizabeth Anderson
Last Updated: 24 Mar 2016
The Olympics showcased the best of British sporting talent, and now British sports companies are being showered with honours too. The Sky cycling team has chosen Rapha, an eight-year-old London-based firm, to design its new kit in a four-year contract starting from January 2013.

It means Sky Pro Cycling is saying goodbye to German sportswear giant Adidas, which has been supplying the Sky’s kit for the last three years. It’s a fantastic coup for a British brand that was only developed eight years ago by bike junkie and former brand consultant Simon Mottram (MT followed his story at the time).

Mottram had spotted that there was an emerging market of 35- to 50-year-old professional and corporate men keen to wave their Coutts card at something more energetic than golf. He took the name Rapha from a legendary French cycling team from the 1960s and targeted the more affluent riders, charging higher prices than many of his contemporaries. The gamble paid off and the company’s following has grown.  

As part of the four-year contract with Team Sky, Rapha will develop a collection of ‘top-end, high-performance racing and training kit and off-bike dress’ for riders and cycling enthusiast, the company said today. Rapha will hope that avid followers are willing to pay top prices – Rapha will charge around £140 for the cycling jersey. Adidas currently charges half of that…

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