The real route to business success

It's time to celebrate the modern heroes of the spreadsheets...

by Edward Craig
Last Updated: 07 Apr 2014

It's not the sexiest role in the business, is it? The data analysts. The number crunchers. The people who get under the hood with a digital abacus, translating ones and zeroes into something more tangible.

But in this hyper-connected age, they are essential to a successful business. Trawling though and understanding the vast quantities of data that a business can generate is difficult, highly skilled. It's often done by people and teams who prefer to get on with their work and analysis quietly.

That's why Accenture and Management Today are running the inaugural Analytics in Action Awards. The Awards celebrate the masters of data, those that have produced significant, business-changing insights through reading the numbers.

There are categories for every size of company, for teams and individuals – but the final closing date is hurtling ever closer, Monday April 14. Enter here – you never know, you could surprise yourself.


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