The campaign, which will run online and offline in various different countries, includes such gems as 'Stimulate your career' emblazoned on a Durex condom wrapper, the rather ungrammatical 'Vanish boring jobs' next to some Vanish branding, and so on. You get the picture. It's aimed at graduates and young professionals, and the idea is to build on the theme of the 'power behind the power brands' that it came up with a couple of years ago.
Reckitt's problem is clear. Rivals like Unilever and Procter & Gamble have much higher-profile employer brands among young professionals - indeed, their graduate recruitment schemes are among the most renowned and successful in the industry. Whereas Reckitt - well, we suspect that lots of graduates won't even have heard of it, despite its size.
As such, it makes perfect sense for Reckitt to utilise its most famous brands - which are, after all, its biggest assets - to connect with potential recruits. OK, so we can't see many undergrads harbouring a desperate desire to sell condoms or household cleaners or air fresheners. But at least it makes the point that you get to work with big international brands.
What's more, this kind of light-hearted approach also says something about the kind of employer Reckitt wants to be seen as - slightly different and quirky. Its UK boss Camillo Pane reckons the company's culture is 'very different to that of most organisations... We are not only truly global, but also entrepreneurial, offering challenging and stretching opportunities at every level.' OK, so everybody says that. But not everyone puts recruitment slogans on the backs of condom packets...