What recruitment should learn from online dating

Think Again: The recruitment industry is in desperate need of modernisation - what if it were more like online dating?

by Tomas Chamorro-Premuzic

Imagine walking into a bar and receiving a phone alert with your dream job. A stranger approaches and conducts a brief interview. The next morning you receive a formal offer by email.

Science fiction? Not really. Too good to be true? Perhaps, but only because the recruitment industry is in desperate need of modernisation...

Now imagine being single - or in an unhappy relationship - and depending on a human matchmaker to call you on a daily basis to find you a date. And because the matchmaker gets paid only if you actually go on the date, they make every candidate seem like Angelina Jolie or Brad Pitt (but with the IQ of Stephen Fry).

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