The referendum wasn't just an economic issue, it was an emotional one - Sir Martin Sorrell

The WPP boss and Lord Browne tell MT why the Remain campaign got it wrong and why they feel Brexit is bad news.

by Rebecca Smith

‘I’m sure the British stiff upper lip will be as stiff as possible and I’m sure we will rebound from any adversity that comes from a vote to leave,’ Sir Martin Sorrell said in typically brusque style, when asked at MT's Future of Work conference how the public would react to a Brexit.

With business head firmly screwed on (does he ever take it off?), Sorrell said he viewed it as a merger or acquisition of sorts. ‘Britain would do better long-term as a part of EU than if it was separate – if we separate, the long-term GDP won’t be as strong as if we’d stuck together.’

And while the WPP boss thinks Britain can - and will - ride out the storm, it's not one he wanted to weather. ‘I’m sure we’ll manage our affairs as effectively as possible if we were to leave, but I have to say long-term, short-term and medium-term it’s not a good result.’

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