‘I’m sure the British stiff upper lip will be as stiff as possible and I’m sure we will rebound from any adversity that comes from a vote to leave,’ Sir Martin Sorrell said in typically brusque style, when asked at MT's Future of Work conference how the public would react to a Brexit.
With business head firmly screwed on (does he ever take it off?), Sorrell said he viewed it as a merger or acquisition of sorts. ‘Britain would do better long-term as a part of EU than if it was separate – if we separate, the long-term GDP won’t be as strong as if we’d stuck together.’
And while the WPP boss thinks Britain can - and will - ride out the storm, it's not one he wanted to weather. ‘I’m sure we’ll manage our affairs as effectively as possible if we were to leave, but I have to say long-term, short-term and medium-term it’s not a good result.’
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