Reports of Sports Direct's demise are greatly exaggerated

Its reputation may be battered, but Mike Ashley's brash retailer isn't going anywhere.

by Adam Gale

It’s been a tough year. No, I don’t mean Brexit or Trump. Spare a thought instead for poor old Sports Direct, a retailer whose reputation has been as roundly battered this year as a well-worn Everlast headguard.

(It didn’t take part in MT’s Britain’s Most Admired Companies 2016 – one wonders where it would have placed.)

Billionaire founder and CEO Mike Ashley blames the media for ‘unfair’ commentary. Whether it’s unfair is up for debate, but it’s undoubtedly negative.

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