Roar: Jaguar Land Rover drives in record half-year sales

The Tata-owned carmaker sold 14% more vehicles in the first half of this year. Purrr.

by Rachel Savage
Last Updated: 12 Jan 2015

- Jaguar Land Rover’s Indian adventure – from MT’s January 2014 issue

Back in 2008, when Indian conglomerate Tata rescued Jaguar Land Rover from Ford’s recession-hit embrace, the grand old British brands made a full-year loss of £376m on sales of £4.45bn. Fast forward to 2014 and JLR is shifting cars in record numbers.

In the first half of this year it sold more than 240,000 vehicles, up 14% year-on-year. That was more than in the whole of 2010. In June it flogged just under 39,600, which was 17% higher than the same month last year.

Most of JLR’s revenues come from Land Rover, which accounted for a little less than 197,000 of first-half sales. Jaguar’s growth in the same period wasn’t half bad though, up 16% year-on-year. The lion’s share of JLR profits, which climbed £200m to £1.9bn in the year to March 2014, comes from China, where it can flog Range Rovers at extortionate prices.

The irony of JLR’s turnaround is that its parent, Tata Motors, is now not doing so well, losing 8.2bn rupees (£80m) after tax in the quarter to the end of March.

‘Jaguar Land Rover is one of the UK's largest exporters,’ the company noted proudly, pointing out around 85% of its revenues come from exports and it is investing £3.5bn in ‘production and facilities’ in the financial year to March 2015.

At the moment, parts are all made in the UK, but it also has assembly plants in India and Brazil and is finishing a factory in China, as part of a joint venture to get around eyewatering import tariffs. If manufacturing for all those overseas sales keeps shifting abroad, JLR may not be able to claim it is ‘Made in Britain’ for much longer.

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