Your Route to the Top: Be a Winning Brand

Specialise. Think like Google, Virgin and Coca-Cola - what do you want to be renowned for? Find your forte and focus on it.

Last Updated: 31 Aug 2010

Clarify your vision. What do you want to achieve with this brand? How can you align it with personal and career goals?

Live and breathe it. Don't try to be something you're not. Your brand is you. Just as a vegetarian doesn't eat meat when no-one's looking, give it your all - all of the time.

Market yourself. What have you done today to let the world (or at least your colleagues and clients) know that you are uniquely contributing? Think about the best ways to advertise your message - network, create a website and LinkedIn profile, or write an industry blog.

Make your clients work for you. Assess their strengths: what can you actually learn from them? What do they say about you? Are they innovators? Do they add credibility to your brand? Your clients define you, so develop a future working strategy together.

Stay curious. Keep ahead of the competition by bringing a breadth of new experience to everything you do. Project stuck in a rut? Look through your contacts and find the most far removed person in there. Invite them out to lunch and pick their brains on what they would do.

Don't do things by halves. Starting with today's to-do list, do everything so it makes you proud. If you can't get it right first time, postpone it until you can. Not happy with your client proposal? Reframe it as a draft to work on together rather than the final piece.

Keep it real. Don't leave your personality at home. Know the skills and traits that make you stand out from the rest. You are a whole package - so show people exactly what they get if they invest in you.

- 'The Mind Gym: Give me time' is published by Time Warner Books (£12.99). Contact the firm at

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