Russ Shaw, founder of Tech London Advocates: My three top reads

The former vice president of Skype picks the books that have inspired him.

by Russ Shaw, Founder of Tech London Advocates and former VP ofSkype
Last Updated: 28 Mar 2014

1) Welcome to Entrepreneur Country, Julie Meyer

As founder of Tech London Advocates, I meet many entrepreneurs, and Julie's book, with clarity and brevity, captures how society is reorganising itself around them. A key theme is 'David and Goliath must dance', about how entrepreneurs and big companies can establish mutually beneficial relationships. The Entrepreneur Country Manifesto at the end should be adopted by everyone.

2) Thinking, Fast and Slow, Daniel Kahneman

Take your time reading this as there is so much to digest. Nobel Prize-winning Daniel Kahneman's 'system one' thinking (intuitive and fast) and 'system two' thinking (effortful, slower) describe the dual-process model of the brain. He goes further, with two species: one who lives in theory, the other in reality. Finally, there are the two selves: the 'experiencing self' and the 'remembering self'. A brilliant book that captures the workings of the mind.

3) China in Ten Words, Yu Hua

Having been to China a few times, I am intrigued by its rapid growth and rise as an economic superpower. Yu Hua's book articulately captures the mindset of the Chinese. He does this in a balanced way, using the 10 words that have huge significance to the Chinese: people, leader, reading, writing, Lu Xun, revolution, disparity, grassroots, copycat, bamboozle. The most insightful book about the Chinese that I have read.

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