Over the course of the Olympics and Paralympics, supermarkets have been allowed to stay open throughout the 'day of rest.' Sainsbury's, however, only chose to do so at 30 of its 1,000 stores. And King is adamant that the supermarket will be keeping the Sabbath sacred in years to come. The trading laws are a 'great British compromise', he says, allowing staff and consumers a break from shopping.
King joined the Catholic church in writing to the Daily Telegraph to oppose any changes to the law. The existing restrictions provide a 'bulwark against the tide of commercialism', claimed the Rt Rev John Pritchard, the Bishop of Oxford.