MY BEST DECISIONS
One of the best decisions I made was going against a founder's initial feeling that they know best and bring in experts to the business. As a founder, you have to release control, be it in PR, buying, technology or marketing to allow others to have ownership. It was a hard decision to make but it was the best one for the business, because I had been building it slowly and on gut feeling. I wasn't an expert in those areas and I wanted mywardrobe to be the best of the best.