The secret to going global with WeWork's Eugen Miropolski

Having grown Airbnb across Europe, WeWork's European MD knows a thing or two about international expansion.

by Stephen Jones

WeWork’s Eugen Miropolski is very, very on brand. Walking into the co-working-space-come-tech company’s new European headquarters in Hammersmith (they move a lot), the managing director for Europe is decked out in a WeWork branded ‘do what you love’ T-shirt.

Having lived in 20 different countries it's pretty safe to say that the Estonian born entrepreneur and investor has become something of an expert at getting to know new markets. After a stint as Groupon’s Russian COO, he then spearheaded Airbnb’s expansion across Europe as its MD for international operations between 2011-2014, staying in over 150 Airbnb apartments in the process.

In 2015 Miropolski was tasked with expanding the US founded WeWork into Europe. Having started with its first international site in London, the company now serves 225,000 ‘members’ from 230 locations, in 72 cities and 21 countries around the globe.

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