How to sell when you're not a salesperson

CFO James Brazier's new role at Billion Dollar Boy involved sales. How hard could that be?

by James Brazier

I joined Billion Dollar Boy, a fast-growing marketing agency with a focus on influencers, twelve months ago as group CFO.  My professional experience up until that point had been predominantly in accounting but more recently in strategy at BT, a role in which I built partnerships with other companies. 

With this experience behind me I assumed I would be able to do a great job of both CFO and sales person for my new employer. However, upon joining Billion Dollar Boy I realised that it wasn’t going to be quite so plain-sailing. 

In week one of my new job I strode into my very first sales meeting, armed with my laptop and a pitch deck to which I had already made some upgrades. I proceeded to do what I thought was an amazing job – a slick presentation entirely steered by the order and content of the slides in my deck.  

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