The Seven Habits of Highly Successful People - 15 years on

BUSINESS CLASSIC: 15 years and countless inferior imitations later, Stephen Covey's personal development book still stands up as a serious piece of work.

by Stefan Stern
Last Updated: 25 Feb 2015

It would be unfair to blame Stephen Covey, who died three years ago aged 79, for the amazing proliferation of personal development books over the past three decades. The overloaded airport bookshelves are in a sense a tribute to the power of Covey's famous blockbuster, which has sold over 15 million copies and inspired countless inferior imitations.

Covey's book is a serious piece of work. He is really a kind of moral philosopher rather than a business guru. And he argues that character, not mere surface personality, is what matters. This is what we should work on.

His seven habits are essentially about thoughtfulness, and winning inner battles with ourselves. Some of those habits? 'Begin with the end in mind,' he says. 'Put first things first' (a crisp approach to time management). 'Think win-win,' he advises. It's a cliche, now. But partly because Covey popularised it. 'Seek to understand before you seek to be understood.' All good stuff.

At one point Covey asks his readers to imagine what sort of speeches will be made at their funeral. A Mormon, Covey did not push his faith on his readers. But in this book he offers a moral guide to business life. Long-term, selfless thinking, collaboration, honesty - this is what he preached. Not a bad mix.

Stefan Stern is visiting professor at Cass Business School. Follow him on Twitter: @StefanStern

The Seven Habits of Highly Effective People by Stephen Covey is published by Free Press (1989).

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to stop your culture going back to normal after COVID

In this video, Capita's Melanie Christopher and Greene King board director Lynne Weedall discuss how...

This isn't just a health crisis, it's an equality crisis

Inspiring Women in Business winners: In the “new normal”, we must make sure that female...

How to build an anti-racist business

You don't need a long history of championing equality to make a difference.

What are Simon Roberts’ big 3 challenges at Sainsbury’s?

The grocer's new CEO has taken the reins at a critical time.

Should CEOs get political?

The protests that have erupted over George Floyd’s murder have prompted a corporate chorus of...

“You literally have to rewrite your job description”

One minute briefing: In hard times, your network becomes more important than ever, says Prezi...