Shell will never be green, but at least it's trying

THE MANAGEMENT TODAY VIEW: The oil major linking pay to carbon emissions is a clear sign of the power of investors to force change.

Last Updated: 03 Dec 2018

It’s easy to be cynical when you read that Shell – the world’s largest publicly traded oil and gas firm – has announced it intends to link executive pay to carbon reduction targets. Surely, you might quip, if Shell really wanted to cut carbon emissions, it’d simply get out of the oil trade and open a few thousand wind farms, maybe plant a couple of million trees. Yet this is to miss the point.

There are only two ways to cut carbon emissions at a major oil company. Either law and regulation force it to go green, or it does so voluntarily. This may or may not be out of genuine concern for the planet - it may just as well be concerned with avoiding ever more onerous future legislation, or in this case the prospect of a clash with influential shareholders. The effect is the same.

Linking pay to specific, short-term emission reduction targets is proof that those targets aren’t mere greenwash. Say what you will about the overall level of executive pay in 2018 (Shell CEO Ben Van Beurden took home £7.8m last year), but incentive-based remuneration does have a habit of focusing the mind.

Yes, most of Van Beurden’s pay (and that, potentially, of thousands of other senior employees) will no doubt continue to depend on objectives related to investment and total shareholder return, but the fact that carbon emissions are in the mix is a clear commitment to challenge the status quo.

For that, the investor group Climate Action 100+, which gave the board the necessary prod, should be applauded.

Image credit: Shell

Tags:

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Where I get my best ideas: Combinatory play

Instead of trying to come up with cracking ideas on the spot, Genius You’s founder...

Inclusivity gaffes & what to do with them

Column: Forgive us our microaggressions, says René Carayol.

How does a CEO’s personality affect a firm’s performance?

Research looked at the correlation between results and characteristics like age, political affiliation and overconfidence....

No, we don't need vibrating social distancing bracelets

There are some weird and wonderful ideas for getting workers together safely, but whatever happened...

Why did Boohoo buy Debenhams?

And more importantly, was it a good idea?

How Amazon does data

In this mini-extract from our intelligence report A Leader’s Guide to Data Science, we look...