It takes a motivational cliche, 'nothing is impossible', and reverses its word order to create a new phrase that is grammatical but baffling. Resisting quick interpretation, it seems to say that achieving the impossible is no big deal; equipped with your new triple-striped shoes and clothes, you can do better than that. It was devised by the ad agency 180/TBWA in Amsterdam and is used, in English, around the world. The agency says the line is supposed to be universal in application, relating not just to the sporting elite: 'The concept demonstrates Adidas' belief that every athlete can reach their own "impossible". It dares athletes to be dissatisfied with the status quo.' The line was first used in commercials in 2004. 'Impossible isn't a fact, it's an opinion,' says Muhammad Ali's daughter Laila, over footage manipulated to show her in the boxing ring, fighting her father. Sometimes impossible really is impossible.
Leadership from a distance requires carefully study of human nature, says L&D specialist Sudhakar Sampath.
Leadership from a distance requires a careful study of human nature, says L&D specialist Sudhakar Sampath.
Set up shop and they shall come? Not so fast, says private equity investor Chris Hurley.
Moving office? Restructuring? New IT system? Change needn't be painful if it's managed well.
Finding time, living fearlessly and leading at speed are on this month's boardroom reading list.
Equitable Life's days have been numbered ever since its 1990s fall from grace, but it hasn't taken decline lying down.