A riposte to bus-borne Christian propaganda, it was controversial from the start, not least with Sherine's own side, some of whom saw the 'probably' as a cop-out. Influenced by the old Carlsberg slogan, she seems to have thought the word was essential to avoid the attentions of the Advertising Standards Authority. As it was, the ASA received 326 complaints but declined to investigate, saying the slogan was a matter of opinion. The 'probably' aligned the sentiment with celebrity atheist Richard Dawkins, who states that to assert God's non-existence would be a matter of faith rather than reason. The flabby slogan seems designed to reassure those who worry about whether God exists or not - a small group in our polarised times. Probably.
Josh Wilson saw few BAME faces in television production, so he decided to do something about it.
Jane Wurwand left Britain in her 20s and went on to launch skincare brand Dermalogica, which sells more than 28 million products globally each year. Here's how she did it.
Once our algorithmic saviours, the likes of Google and Facebook have been accused of dodging taxes, harming mental health and subverting democracy.
ROUNDTABLE: Our expert panel discusses what the office of the future will look like.
Being your own boss comes with its perks. Unless you're a gig worker, of course.
Despite expensive imports, the Swedish furniture giant retains lofty ambitions.