A riposte to bus-borne Christian propaganda, it was controversial from the start, not least with Sherine's own side, some of whom saw the 'probably' as a cop-out. Influenced by the old Carlsberg slogan, she seems to have thought the word was essential to avoid the attentions of the Advertising Standards Authority. As it was, the ASA received 326 complaints but declined to investigate, saying the slogan was a matter of opinion. The 'probably' aligned the sentiment with celebrity atheist Richard Dawkins, who states that to assert God's non-existence would be a matter of faith rather than reason. The flabby slogan seems designed to reassure those who worry about whether God exists or not - a small group in our polarised times. Probably.
A new dark age, cruel and dangerous social media and Sean Spicer feature in this month's reading list.
Pragmatism and continual innovation has enabled the Lancashire manufacturer to take its work wear global.
Boards are supposed to prevent anything that could cause harm to a company, but some still fail.
Five ways you can help your female high-fliers 'come to the front'.
INNOVATION BITES: Lush is stripping back on packaging.
To truly understand a business, think how you would swindle it.