The high street chemist has had interesting times in recent years, having merged with Alliance Unichem, been bought by an American private-equity house, and moved its HQ to Switzerland. But it has more than a century of white-coated expertise behind it and a reputation as a place to go for advice and reassurance, not to mention anti-wrinkle cream - last year a scientist declared that its 'No.7 Protect & Perfect Serum' actually worked. The tag-line 'Trust Boots' was first used in 2005, as part of an ad campaign by the agency Mother. It's an imperative, not a statement; a reassuringly firm piece of guidance - just what you need when you're a bit off-colour. Boots has claimed: 'It's a concise statement of our entire corporate strategy.' In real life, though, the phrase is often used sarcastically. 'Trust Gordon Brown,' you might say, 'to mess things up.' So it's a risky tag-line for Boots, but an incentive to stay on the straight and narrow.
Leadership from a distance requires carefully study of human nature, says L&D specialist Sudhakar Sampath.
Leadership from a distance requires a careful study of human nature, says L&D specialist Sudhakar Sampath.
Set up shop and they shall come? Not so fast, says private equity investor Chris Hurley.
Moving office? Restructuring? New IT system? Change needn't be painful if it's managed well.
Finding time, living fearlessly and leading at speed are on this month's boardroom reading list.
Equitable Life's days have been numbered ever since its 1990s fall from grace, but it hasn't taken decline lying down.