Sterling had just been devalued, renewing the competitiveness of British goods. Among those inspired by the idea were a group of five typists - 'pretty office girls', the BBC called them - at Colt, manufacturer of air conditioning equipment in Surbiton. In January '68 they started working an extra half-hour a day for no extra pay. The movement's slogan - the Daily Mail may have had a hand in it - was 'I'm Backing Britain'. It nicely combined alliteration, patriotism and a personal commitment usually absent from macro-economic debate, which normally involves exhorting other people to do things. Thousands followed the lead, Herman's Hermits agreed to donate the royalties from their next record, Bruce Forsyth released a catchy campaign song, and soon Harold Wilson was on the bandwagon, despite opposition from the unions (then in full class-war mode). When someone noticed that the movement's Union Jack T-shirts were made in Portugal, the campaign fizzled out. 'Buy British' promotions have come and gone ever since, but none had a better slogan.
Radical transparency and peer pressure can have a moderating effect, argues author Aaron Dignan.
FITCH global CEO David Blair spent five years in India - and he was impressed.
Brand loyalty won't save traditional business models from the rise of disruptive 'direct to consumer' brands, says consultant Alan Treadgold.
The EU's lifeline is no mercy for the PM and makes a long delay more likely, says our undercover corporate lobbyist.
It's smart to adapt your style to different countries, but some things are true everywhere, says MullenLowe Group UK CEO Jeremy Hine.
Our undercover corporate lobbyist says we overstate Europe's willingness to come to Theresa May's aid with an extension.