True, 'bright' can mean optimistic, but it also means intelligent, and even ITV's defenders would be pushed to convince anyone that this was the channel's USP. As for 'side', is this a slight play on words? If so, it dates back to the early days of two-channel TV. 'Let's see what's on the other side,' we used to say, crossing the room to turn the clunky knob on the front of the 'set'. This has a nostalgic nuance. So that's ITV: cheerful, but ever-so-slightly backward-looking.
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