Not all 4WDs give you that confidence, but Land Rovers are special. They have a strong off-road heritage, carefully stressed in the company's marketing, which emphasises adventure and exploration. These cars are the real thing, and their slogan, coined in 2005 by ad agency RKCR/Y&R and used around the world, is a reminder of that. It's a bold imperative, instructing you to leave your comfort zone, cross boundaries and head off into unexplored terrain, literally and metaphorically. 'Beyond' is a preposition and demands a noun to attach itself to: 'beyond the beaten track', for instance. Left open-ended, it has a little bit of grammatical unorthodoxy that makes it memorable. But the slogan is also an invitation to exceed or surpass what is reasonable and give in to temptation - by, for instance, buying an expensive vehicle whose full capabilities you will probably never use.
After a management buyout, car valet business MotorClean found private equity backing a double edged sword.
Whether that's a good thing is up to you, says author Steven van Bellegham.
Leadership from a distance requires a careful study of human nature, says L&D specialist Sudhakar Sampath.
Set up shop and they shall come? Not so fast, says private equity investor Chris Hurley.
Moving office? Restructuring? New IT system? Change needn't be painful if it's managed well.
Finding time, living fearlessly and leading at speed are on this month's boardroom reading list.