Slogan Doctor: The MET - 'Working together for a safer London'

It is said that the first act of Metropolitan Police commissioner Sir Ian Blair on arriving in the job in February 2005 was to change the force's motto from 'Working for a safer London' to 'Working together for a safer London'.

by John Morrish
Last Updated: 09 Oct 2013

The new version sought to suggest that the police would be working with Londoners rather than for (or against) them. The slogan Sir Ian amended had been brought in by his predecessor, Sir John Stevens, in 2000. The nation's police forces began calling themselves 'police services' and their slogans followed the Met's lead. Most promise to make their areas 'safe' or 'safer'. But the police can't make it less dangerous to run with scissors, or prevent you getting e-coli from cold meat or, indeed, from being run over by a speeding police car. Safety is not the police's USP; it's preventing crime and catching criminals. But not one police slogan says so. That might be too negative or too aggressive, but for fighting crime, some of us like our police to be aggressive.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."

Ranked: Britain's best-run companies

These are the businesses rated top by their peers for their quality of management.

Unconscious bias in action

Would you dislike someone just because they’re from the Forest of Dean?

I ran Iceland's central bank in 2009. Here's what I learned about crisis ...

And you thought your turnaround was tricky.

"It's easy to write a cheque you don't have to cash for 30 ...

But BP's new CEO has staked his legacy on going green.