To change that, the National Trust engaged ad agency MBA in 2008 and its new tagline, devised with the Trust's marketing team, is targeted at busy people who want to spend their time wisely. The suggestion is that a trip to a Trust property will be rewarding and good value, as the 12 million people who visit one of its sites every year already know. But the line is also a statement about what the National Trust is selling: time, in the sense of history. The people who built all those great houses, monuments and grand parks were also spending their time well, and the Trust is promising to look after their legacy.
Joining a business after rapid growth, Russ Shaw found himself tasked with doing some trimming.
Danger isn't the enemy of innovation, says Nils Leonard, founder of creative studio Uncommon. But embarrassment is.
Everyone agrees that D&I is good for business (and the bottom line). So why is it going so horribly wrong, asks Christine Armstrong, author of The Mother of All Jobs.
These days, we all need to be designers if we're to keep up with technology.
The bank's former European HR head explains that you can't expect to create an identikit culture across continents.
Management thinker Isaac Getz on the business importance of reducing your over-inflated sense of self worth.