Built around a gang of cuddly but gruff-sounding teddy bears, the ads, by agency Mother, carried a tagline promising that customers would be able to sleep 'tight', ie. soundly. To make that a reality, Travelodge has upgraded beds and oiled door hinges, re-scheduled noisy deliveries and hired sleep wardens to patrol the corridors of its budget hotels. The ads aim to soften the chain's image, but the campaign never lets us forget that Travelodge is cheap. We're told rooms start at £19, suggesting that the 'tight' in 'sleep tight' might be an almost subliminal reference to being careful with money - which does no harm in the current economic climate.
Faisal Butt seeks some perspective in contemplation, patience and fasting.
Brexit is an opportunity for regulators to enable innovation while protecting wider society, says PA Consulting's Conrad Thompson.
The generations have much to learn from each other, says veteran hospitality entrepreneur turned Airbnb advisor Chip Conley.
The best ideas rarely come from behind a door marked 'Innovation Department'.
The search for new products, new routes to market and new business models can't stop at your front gate, says AAR's Robin Charney.
The tech boss has already done the hard work of letting go, says Simon Hayward.