Replacing a dull line - 'Upload, tag and share your videos online' - it taps into the impulses of an egotistical age. With people aspiring to appear on Big Brother, who wouldn't want to broadcast their doings to a waiting world? Hence YouTube's diet of skateboard tricks, juggling, pratfalls, practical jokes, video diaries, funny babies and pets at the piano. But this makes up a small portion of the content. The rest is culled from TV, DVDs, concert footage and so on, all of which belong to someone. This is a problem for Google, YouTube's owner, which is under siege from content owners to remove their stuff. 'Broadcast Yourself' is a fig-leaf of respectability professing YouTube's good (and legal) intentions. The slogan's days may be numbered, as it emphasises professional material, licensed from content producers, over user-generated amateurism. So if you want to make your musical cat famous, hurry.
"I'd rather people be talking about me than the plumber up the road": PR lessons from Charlie Mullins
Pimlico Plumbers' CEO has mastered the art of publicity.
These damaging psychological traits are unusually prevalent among senior leaders, says author Tomas Chamorro-Premuzic.
A CEO is much like a conductor, says software boss and composer Adam Greenwood-Byrne.
Some would-be PMs see no deal as a bargaining chip, particularly with Europe's dominant economy. But the Germans have got their own problems to worry about.
AIM-listed SME Fox Marble believes quarries in the former Yugoslav nation represent a significant opportunity.
A gentle riposte to delusional corporate values.