So far, so good for Christopher Bailey as Burberry posts profits up 8%

After his first month in the post, Bailey is settling in well, it seems: the brand has just posted a 17% profit rise. Here's hoping he can keep up the good work...

by Courtney Greatrex
Last Updated: 14 Oct 2014

Christopher Bailey may have been in his new role for less than a month, but things appear to be going well: this morning the company reported record sales and profits for 2013/14. Burberry announced adjusted pre-tax profit for the year to the end of March was £461m, up 8% on the £428m posted last year. Revenue is also up by 17% to £2.3bn, from £2bn in 2013.

In his first-ever statement as CEO, Bailey said the figures reflected ‘sustained strategic focus, continued investment, disciplined execution and outstanding brand momentum during the year’. Which sounds convincingly CEO-ish...

The fashion house has set its sights on developing the brand in the second largest luxury market in the world, Japan, where a license it has with a distributor there expires next year. It's already doing well in China: the ever-growing Asia Pacific market recorded another year of successful sales with mainland China alone delivering 11% comparable sales growth.

Following the departure of Angela Ahrendts, for a time the FTSE's highest-paid executive, Burberry was due another super-woman on its board. So it's fitting that it took the opportunity to announce the appointment of EasyJet CEO Carolyn McCall as a non-executive director. She takes up the role from this September.

Sir John Peace, Burberry's chairman, said McCall's 'experience of leading global companies, combined with her knowledge of consumers, travel, media and general management expertise will be great assets as we enter this next exciting phase of Burberry's global growth and continue to focus on delivering long term shareholder value'. Er, quite.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to use workplace conflict to your advantage

But beware the festering feud.

Efficient chickens, less stuff, more optimism: The real way to address climate change ...

What is dematerialisation, and why does it matter?

The 5 behaviours of charismatic leaders

How to become more inspirational (without having a personality transplant).

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.