There are four Alpha types: commanders, visionaries, strategists and executors who can be dangerously domineering, overconfident, smug or impatient. After extensive feedback from peers and staff, collected together in a 40-page impossible-to-ignore document, the Alpha Exec is encouraged to recognise he has a 'problem'.
If this works, the healing process begins and in theory the exec pops out the other end of the process a much improved model. Famous Alpha Execs are Jack Welch (Commander), Richard Branson (Visionary), Michael Eisner (Strategist) and Sam Walton (Executor). Organisations who have called in Worth Ethic, according to the article, are Dell, eBay, Microsoft, the Pentagon and the Boston Red Sox.
Source: Taming the Alpha Exec
Fast Company May 2006
Review by Morice Mendoza